We don’t set the price.
We set the standard.
You set the value.
1,000 maximum.
Every piece numbered.
Every value different.
Made after acceptance.
The price is not the point.
It could cost more than yours. It could not. What is interesting is why we need to know before deciding whether we like it.
The Medium Tote.
Edition of 1,000 worldwide
Black canvas. Fits a laptop, the shopping and the argument.
The Shopper.
Edition of 1,000 worldwide
The same black you already know, in the size that carries a day.
The Mini Hand Bag.
Edition of 1,000 worldwide
Small, structured, expensive to make. Exactly what gets used to justify an extra zero.
The Crossbody.
Edition of 1,000 worldwide
Metal zip, adjustable rope strap. This is where the conditional starts to sound plausible.
The T-shirt.
Edition of 1,000 worldwide
Combed cotton, cropped cut. The statement on the chest, the mark on the sleeve.
The Tank.
Edition of 1,000 worldwide
Thin strap, long drop, cool viscose. The cheapest thing here and the most uncomfortable.
The Sweatshirt.
Edition of 1,000 worldwide
Heavy brushed cotton, dropped shoulder. The gradient runs down one side and the rope sits at the cuff.
How it works
Same object.
Different value.
Different owner.
01
Get invited.
02
Choose the piece.
03
Tell us why.
04
Name your value.
05
We decide whether to make it.
06
If accepted, it gets a number.
07
We make it for you.
It could cost more than yours. It could not.
We like design. We are amused by what people assume about it. We choose a shape, a line, a way of carrying it. And we do not always feel the need to explain it.
Garments
The house
This is not an auction.
You are not competing against anyone. There is no timer. There is no highest bidder.
You decide what the piece is worth to you.
You don’t buy Could Cost More. You decide what it costs.
The sweatshirts
London
Rome
When there is something new, you will know.
Leave your email. No invented exclusivity, no countdowns. You decide later.
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